Project Overview
A creative campaign developed for the launch of the new McTasty Turbo.
The project included digital banners, social media content, and outdoor advertising designed to create a bold and impactful visual presence across multiple platforms.
We developed a bold and visually engaging campaign for the launch of McDonald’s new McTasty Turbo, aligning the creative direction with the visual identity and communication style of McDonald’s Brazil.
The campaign needed to work consistently across different formats. From digital banners and social media content to large-scale outdoor advertising, while maintaining strong visual recognition, clarity, and a cohesive launch experience across all platforms.
The objective of the campaign was to create a bold and attention-grabbing visual experience for the launch of the McTasty Turbo, strengthening the product’s presence across digital and physical advertising platforms.
The final campaign delivered a strong and visually cohesive launch experience across multiple platforms, combining bold visuals, dynamic compositions, and consistent branding to highlight the identity of the McTasty Turbo.