Project Overview
Dolcino Ice Cream was created to deliver a fun, memorable, and emotionally engaging ice cream experience. The challenge was to build a visual identity that felt modern, friendly, and distinctive while standing out in a highly competitive market.
The project involved the complete development of the brand identity, including logo design, color system, typography, visual language, packaging direction, and the creation of a unique mascot that would become the face of the brand.
The challenge was to communicate joy, freshness, and indulgence through a cohesive visual system that could adapt seamlessly across packaging, social media, advertising, and merchandise. To achieve this, I designed the complete brand identity, including the logo, color palette, typography, visual language, and a unique mascot that became the face of the brand—helping establish a strong, recognizable personality that appeals to both children and adults.
The main objective of the Dolcino Ice Cream project was to create a cohesive and distinctive brand identity that could translate the essence of joy, indulgence, and accessibility in a highly competitive market.
Tthe project delivers a scalable identity system that works seamlessly across packaging, social media, and promotional materials, ensuring strong recognition and emotional connection with the audience.